VALUE CREATION

OUR STRATEGY, PERFORMANCE AND IMPACT

Legend

Expectations met Improvement required Worsening Improving Stable

Media

How we engage, their role in value creation and how we address these interests

Strategic Pillars

Material Matters

Their material interests

Positive impact on our members as #differencemakers
Enhancing the ethical conduct of the CA profession
Role of the profession in transformation
SAICA’s thought leadership on issues of public interest

How we engaged

Innovative public relations initiatives
Enhanced media outreach through innovative strategies, including dedicated radio segments on SAfm and live reads on 702
Engaged media houses through a bespoke, personalised approach

How we addressed these interests in 2024

Direct engagements with media and opinion leaders
Significant reach in commercial media in promoting the value of CAs(SA), AGAs(SA) and ATs(SA) to the marketplace SAICA has firm representatives on all structures

Risks / opportunities

Negative publicity emanating from members’ alleged misconduct
Proactive engagement with the media to promote the reputation of SAICA’s members and the profession
Maintaining strong relationships with the media

Strategic response

Topical interviews and media engagements
Targeted bespoke media engagement
Ad hoc media engagements when SAICA receives requests for commentary or interviews

Key metrics and objectives tracked to monitor value delivered

Media and opinion leaders’ performance score above neutral: 100% (FY23: 67%)
1 336 positive media exposures (2023: 1 314)
Negative sentiment declined to 1,3% (FY23: 4,8%)
An average of 4,7 media exposures per thought leadership topic (FY23: 1,8)
SAICA’s proactive media engagement resulted in positive media exposure to the advertising value equivalent (AVE) of R76,1 million (FY23: R70,7 million)
Social media followers grew by 12.68% (FY23: 14,78%)
Value delivered

RECALIBRATE REIMAGINE RENEW

Alliance partners